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Archivist/filmmaker Rick Prelinger coined the term “ephemeral film” to describe films produced outside the contexts of art and entertainment. He has referred to the style of the industrially-sponsored films as “capitalist realism.” Films made with practical purposes in mind are considered ephemeral: advertising films, educational films, training films, government-produced films and home movies all fit the bill (as well as works that incorporate found footage in new configurations).

Genres / Ephemera

SUB-GENRES  · Newsreel · Educational · Advertising · Industrial